As a seasoned marketing professional specializing in Business Etiquette and Protocol, and holding a Management degree along with certifications as a trainer in International Social Etiquette from the London School of Protocol, Elaine has extensive experience in managing and dealing with all segments of business, including corporate clients, small to medium organizations and SOHOs.

In her role as the Head of Business at GO plc, Elaine has led her team to cultivate strong relationships with customers through dedicated account management, bespoke communications solutions and unmatched infrastructure. Her influence extends across various domains, encompassing product development, pricing strategies, and both periodic and ad hoc research. Elaine’s strategic vision, combined with meticulous tactical planning, has played a pivotal role in the success and lifecycle management of GO’s products.